Dziś zapraszam Was na gościnny post. Dennis Doorakkers, to holenderski wine buyer, doradca i dziennikarz. Ma ogromną wiedzę i jedną z jego „rzeczy” są wina w puszkach. Ten nowy trend skierowany do millenialsów, u jednych wywołuje zachwyt, a u innych oburzenie. Co Wy sądzicie o tej formie sprzedawania wina? Zapraszam Was na tekst Dennisa czyli The Famous Dutch Wine Guy.
Poniżej wywiad jaki Dennis przeprowadził z Carmen & Carolina założycielkami Cool Vino, The Spanish Rosé, musujące wino różowe w puszce z regionu Castilla La Mancha w Hiszpanii.
Meet Cool Vino – ‘welcome in the new normal’
WHAT IS YOUR BACKGROUND IN WINE?
Well 3 years ago we had no wine background except for the fact that we loved to drink it. We can say we are new to the wine scene but again the concept of canned wine is also new so we believe that we entered the canned wine market at the right time. Our goal is to introduce wine to younger generations in a less serious format so we created a great quality product that can be transported anywhere and that is easy to drink.
HOW WOULD YOU DESCRIBE YOUR WINE IN A CAN?
We created a brand that is visually very attractive, sexy and with an accent of femininity. The juice itself is fresh and fruity, no sugars added. The acidity highlights the freshness of the wine with a consistent body but without reaching the tannic notes of red wines. The soft and small CO2 bubbles that we have added to the wine make it more friendly and easier to drink. And let’s not forget about its bubble gum pink color. Let’s summarize this in millennial language: we created a great quality wine that is light to drink, cools fast, the can is 100% recyclable and can be consumed anytime and anywhere.
TASTING NOTES OF THE WINE CAN GUY
‘Great pinky color, with raspberry and strawberry, a real funky wine for any sunny outdoor event’’
WHY ARE YOU IN THE CANNED WINES INDUSTRY?
Carmen and myself are part of the millennial generation. We love to drink wine but we felt like drinking wine didn’t need to be so serious. The wine scene is very outdated. A big part of Millennials and the part of the legal drinking age Generation Z, see wine as a product that is expensive and that is more suited to an older generation. Not to mention that for many people wine is an acquired taste… Innovation does not mean breaking thousands of years of tradition on the contrary it’s all about adapting those traditions to younger generations in a language and form that they can understand and relate to. Now with covid the format makes even more sense.
At Cool Vino we are committed to environmental, economic and social sustainability. Our brand believes in 3 fundamental pillars, transparency, integrity and innovation. Transparency in showing the origin of our products, how we make them and who makes them possible. Integrity as we act ethically from the field to the commercialization of our products. We are honest, in the long term we seek the common good. Innovation by implementing the use of technological advances in all the processes of the production chain.
HOW DO YOU SEE THE FUTURE OF CANNED WINES?
We believe that they might just save the wine industry. The canned wine industry has made a commitment to social change. Like any other industry the wine industry needs to recognize that change is good and canned wines are here to rejuvenate this outdated hierarchical industry.
We will keep drinking wines in bottles but cans will reach new customers. The industry needs to be rejuvenated in the way we communicate with these younger generations and recognize their spending power. At the end of the day it’s good for the entire industry as a whole. We will be expanding our market in the US to other states this year and will launch Cool Vino in Spain this spring adding another Cool Vino SKU, The Spanish White with bubbles. Welcome to the new normal. Pop the can in your cooler or fridge, let it cool for 15 minutes, drop the glass, grab your can and enjoy Cool Vino.